Helping Business Owners Think Bigger and Narrower

Growth Potential and Monopoly Control are two of the most powerful value drivers, and two of the hardest to pin down. Owners often sense their business is well-positioned but struggle to say why, or to see the gaps clearly enough to act. This session shows you how to help clients think concretely about their market opportunity and their competitive edge, and how to turn those conversations into specific moves that raise both the growth trajectory and the defensibility of the business.

Walk away with: a set of questions that surface a client's total addressable market, differentiation, and competitive moat, and a framework for helping them prioritize the growth and positioning moves that will move value the most.