The Revenue Quality Conversation

The Revenue Conversation

Most owners know recurring revenue is good, but few grasp how dramatically it changes what their business is worth. The gap between project-based and subscription-based revenue can be the difference between a business worth 2x and one worth 6x. This session shows you how to have an honest, engaging conversation about the quality of a client's revenue, and how to help them start shifting the model in a way that actually fits their business.

Walk away with: a plain-language way to explain the Valuation Teeter-Totter, a set of questions that surface the recurring revenue opportunities already hiding in a client's business, and practical examples across different business types.